Where the Heck Did June Go?

Time to start making excuses - lots of them for not blogging, or even twittering much, in the past month. It is hard to believe that it is July and we are into full summer swing, but indeed it is.

The spring is normally a very hectic time at Firebrand, given the intensity of preparing and executing our presence at BookExpo and other conferences and the follow up from each.

This spring, however, was nearly unprecedented. Here is what I was up to in the last month alone:

The biggie: Ingram Publisher Services is now live on our Title Management Enterprise software and Eloquence Metadata Solutions. This project was run beautifully by our own Ben Todd with the Ingram team including Shelia Leslie, John Reale, Kent Craig, Terry Morrison and crew. This project, more than most, had many simultaneous initiatives which needed to come together at once including a large Onix-based data conversion, title info imports from spreadsheets, multiple interfaces to and from Title Management, Indesign integration for sales catalogs, not to mention training of the outstanding account reps at Ingram, along with the 60+ publishers that they service. Heck, even I was back to writing SQL stored procedures, building Indesign templates and helping with data cleanup to help make the project successful. We had Alan Katzen in Newburyport building Single-Sign On capabilities for Active Directory, Bill Bennett configuring Onix, Jonathan Hess building procedures to link to Ingrams Content Management System and Rob Stevens handling imports. Virtually everyone at Firebrand was involved running our latest Title Management application - Version 7 - through the gauntlet of testing lead by Susan Burke and Barbara Blanchette. The culmination of this project took place in one frenetic week (or two) in June, with the added obstacle of some unexpected hardware failure in the test environment. To make things really interesting, we needed to push up the scheduled date, by three weeks, for the Childrens sales catalog, which needed to be generated from Title Management within days of go-live. Not to say that this project is done, as there is still plenty to do as we shift gears to support the IPS business intelligence initiatives.

At AAUP, Fran Toolan and I met with Susan McIntosh and Phillip Cercone from McGill University Press and are pleased to welcome them aboard as Eloquence Customers.

Long time Eloquence customer, Gospel Light, is migrating to our complete Title Management Enterprise software, integrating with their newly selected Microsoft Great Plains ERP and soon-to-be-developed Ektron based website CMS. Gospel Light is a great team to work with, based in Ventura, CA and we are looking forward to expanding our relationship.

NetGalley has been moving right along, boasting nearly 300 active titles available for advanced reading and more than 40 publishers. Momentum, momentum, momentum is the key, and working with the bloggers at NetGalley has been a real treat. What a great vibe at BEA!

Southern Illinois Press is now live at SIUPress.com. I didn't have anything to do with this, but I am listing it anyway. Mainly because I wasted time in June (that I didn't have) browsing through their site. This site is pretty cool because it has been integrated with University of Chicago's Distribution Center shopping cart, which usually turns out to look like a bolt-on, but in this case has been nicely integrated with a common navigation and graphics.

Discovery House Publishers is now live with Title Management Enterpise, although I didn't have much to do with that go-live as well, as the ever-dependable ninja Paul Milana guided them through data conversion, configuration, training and report development. Maybe I coached a little bit, but not much.

Our good friends Keith and Beatrice Ashfield at Caslon Marketing Services have adopted our Ecommerce Solutions for the Kogan Page USA website, connected to their existing installtion of Title Management Enterprise. Brock Lyman will be heading up that initiative, with Microarts providng the graphic design, and we look forward to announcing the launch of their site in a few months.

Texas A&M University Press is ever-so-close to pulling the trigger on their new website (hopefully by the time you read this, it will be live). During this project, we finally began to recognize and define 'the abyss' between development and go-live. Having been through it many times before, you would think we would expect it, but optimistic to a fault, it surprised us again. Once the site is 'finished', there is always the little stuff and with this site, we recognized that the site is providing visibility to many other issues, like a a tricky data conversion in Title Management, or very fine modifications to behavior that you can't plan until you can get your hands on all the functions of the site. In any event, the site is really well executed, in my huble opinion, and Texas A&M now has a really solid foundation for the future. The graphic design of the site was prepared by our friends at Microarts. Take a look at http://www.tamupress.com. Now we move on to integrating all of the core functions in Title Management Enterprise in College Station. Go Aggies!

University of Alabama Press is well under way on their new Title Management Enterprise installation, starting with their new website. Jen Hurd and Tolga Tuncer are heading up that effort. Between the Aggies, Cornhuskers and Crimson Tide, our publishing clientele are really shaping up for a real grudge match.

During all of this, we have run Title Management Version 7 through extensive testing (everyone in the company focused on this) and we are now releasing it to existing customers. Although we have been releasing to new customers since October, we needed to build in support for backwards-compatibility and a migration strategy for existing customers - a tricky proposition. But it is done and in the box. Version 7.1 is underway and is anticipated as a "quick release" bringing on some key new functions. It will be Susan Burke's job to fend off all "non-essential requests" to keep on track for end of summer. Good luck with that.

Of course, much of my effort has been working on new prospects, and our pace continues unabated. We have several new publishers in the works, with a couple of major ones thrown in to keep it interesting. When the ink dries, you will hear about them as well. Suffice it to say that we continue to build our community and strengthen our future, provided we never, ever stop moving forward (that is Fran's job as Chief Ingniter)

Oh yeah, and we are planning our Community Conference October 6 and 7. A full time job in and of itself.

If you would like to read our community news, visit our website at: Firebrandtech.com

So that is it. My excuses for not blogging once in June, or even twittering much. I hope you are buying it.

A Sunny Day at BEA

Tomorrow, Ingram Publisher Services is going live with Firebrand's Title Management software and Eloquence Metadata services. This is strategically important for both IPS and Firebrand, and we have been working away for the past several months to bring the project together.

I think the most interesting aspect of this project is the marriage of the industry leading services of Ingram - with IPS and it's sister companies - and Firebrand's leading solutions in Title Management and Eloquence Onix services. Like Barnes & Noble, Ingram trusts our Eloquence service to make it a central conduit to send IPS title information not only to the industry, but through to Ingram Book as well.

This morning as I write this, I am at BEA 2009 and we happen to be across the aisle from the Ingram Acre (my words) and their palatial 'Booth', abuzz with activity. Despite the effort required to pull a show like this together, I am always pleasantly reminded that, at the end of the day, this show for us is about getting together with the many different people we have worked with in the past and present, and hope to work with in the future.

A late afternoon chat with Mark Ouimet and Karen Cross from Ingram was a perfect example. There was a bit of house-cleaning to discuss about the Title Management project, but it was more focused on ideas and what we can do in the future to help make IPS publishers more successful. These conversations are simply fun.

So as I prep for a sunny Sunday in Javits, I pump myself up and simply remind myself that I just like people in book publishing, and enjoy catching up with old and new friends. Despite the sunny weather outside.

Glad we got the big booth at BEA this year

I thought everyone would be interested in taking a look at this blog post about our ‘Blogger Signing’ at BEA. We (Fran) came up with the idea to invite bloggers to our booth so that their communities can meet them in person – similar to the Author Signings, but with a more new age twist. Within a couple of weeks, we had more than maxed out every possible time slot and have published this schedule this morning – the response has been overwhelming. I am really glad we got the bigger booth this year.

You might find some bloggers that you follow on the list so I hope to see you at the booth!


Follow The Reader blog with Blogger Signing Schedule

Thanks for inviting me!

Ok, so I wasn't really invited - I kind of just showed up.

Yesterday was a long day, but I accomplished the mission I set out to do. A few weeks ago, David C. Cook went live with Firebrand's Title Management software. The install and data conversions went smoothly, and a lot of successful configuration had been completed. It was a bit quiet in the beginning, but then we started to recieve hints that all was not well. Communications had diminished due to changes in job responsibilities at Cook, so we weren't dialed into these problems that were brewing. Sure enough, they boiled over into bigger confidence problems before we reacted to the smaller technical problems.

Throughout this project, we have had a great time working with the crew at Cook, but especially Wendi and Ken who have taken the lead. We were in sync, both sides delivering whatever was needed. Then suddenly, we were out of sync. As soon as we heard from Wendi in no uncertain terms that it wasn't going well, it was like an emergency reaction team. Wendi is highly credible so all of the firebells were ringing and lights were flashing. But we still weren't getting down to the root causes of the problems. In a cordial way, from both sides of the country, we were talking past each other. Is it a performance problem, is it a software bug? What is really going on?

So yesterday, I got on a plane from New York to Denver and essentially showed up at Cook's front door in Colorado Springs. Of course, that makes all the difference, and in a 1/2 hour quick lunch with Wendi, followed up by a 1 hour meeting with their users and our Firebrand team on the phone, we had identified the root cause of the problem (I won't bore you, but it has to do with some new Ajax refresh behavior in certain areas of our web application).

But more importantly, I was able to see and hear first hand about some of the changes taking place at Cook as staff members take on new responsibilities. The team is excited about their future - especially with new directions they are taking in product development. It was more important to understand and appreciate the challenges they face, in order to put some context around the problems they were having with our software - mainly that they have less time for more responsibilities. When the system is not dialed in and running smoothly, frustration mounts as time is lost.

So we can fix the technical stuff, but the trip reinforces a key principle that everyone in business (and life for that matter) should adopt with vigor - there is nothing like seeing someone in person. Even if it takes 23 hours of travel, for that 1 crucial hour being in the right place at the right time with the right people.

I Just Bought the Same Book Twice

OK, for the second time, I just bought the same book twice. That's a bit abstract but true.

Grace bought me a Kindle 2 for my birthday. Yeah! Being in the publishing business, I have seen more blog posts on the shape, size, function and philosophical meaning of the Kindle and Kindle 2, so I think that ground has been covered quite well. So let this be a blog post for the people not in publishing that read this blog (I believe that number ranges in the area of a half dozen readers, give or take a few).

To put it simply, I like it. And yes, it is a game changer. I have been reading books with Ereader and Stanza on my iphone, which works, but only because of the convenience. But the Kindle 2 has been enjoyable - for the three days I have owned it. I find it is closer to a 'real' book and I have been reading it in the exact same scenarios - sitting in my Dad chair by the fire in the evening with my girls on all sides, or propped up on my bed.

And here is how I can tell I am enjoying it: I paid money, twice, to buy the ebook on the Kindle 2 for a book I already owned in hand.

OK, the first time was an experiment. I was reading Scott Turow's Ordinary Heroes in an old, tattered mass market paperback which I pulled off a book swap shelf in the British Virgin Islands. When the Kindle 2 arrived I just had to buy the ebook edition to try it out. So I did, and spent 7 bucks for it. It was worth it.

The second time - at 6:00am this morning - was not an experiment but instead was a bonafide consumer purchase. After finishing Ordinary Heroes, I was moving on to my next book - from popular fiction to popular non-fiction - and picked up Bill Bryson's "A Short History of Nearly Everything". I love reading Bill Bryson as he has a quick wit that I find essential at certain times of my reading career. This book is a layman's guide to all things science, starting with the Big Bang, and I figured Bill Bryson was just the right guy to steer me through a dense set of topics.

I received this book from Grace as a gift, which she bought in Borders a few weeks ago as a trade paperback. Surprisingly, I actually found it quite cumbersome to read after reading Turow on the Kindle. It kept flopping over like it was made of paper! So, sitting in bed this morning, I proved to my wife Grace yet again that I am nuts and bought the Kindle Ebook edition for 7 bucks, searching for the product in the Kindle Store, buying it, downloading it and getting to the same page in less than a minute total.

That is a game changer. She complained for a moment that she had bought the Bryson book as a gift, but I simply countered that she had also bought my Kindle as a gift - and thank you very much.

Am I Really That Far Behind??

Man, did I blow it!

I have been trying to keep our Community News on our Firebrand Site fresh and current, but time has advanced so quickly that I fell behind. No excuses.

Well, I just updated it with announcements of many new clients who have joined Firebrand in the last few months.

We are really excited to welcome these publishers to Firebrand,most of whom are well into their integration projects already!

Here is the link to our Community News page.

And I promise I will stay current.

A Guilt Free Cruise on the Social Network Stream

Yesterday I spent a full day at the O'Reilly Tools of Change conference in New York listening, learning, and talking about social networks and communities. I wrapped up a long day talking with Michael Hyatt, CEO of Thomas Nelson and Mark Kuyper president of the ECPA organization. Michael is an accomplished blogger and twitter person (tweep? twitterer? I can never get that right) and we were probing him to learn how he could possibly keep up with running a large company, sending tweets and writing blog posts. His response was simply that he gets to the social community stuff in his small windows of downtime. Sounds so simple, but there is a unspoken discipline there that drives him. Chris Brogan in his talk yesterday mentioned that Michael's approach to Twitter is not 'what are you doing', but more importantly 'what has my attention'. That is a great line and cements the purpose of that particular platform.

I have tremendous respect for Mark, and simply enjoy talking with him, and we got onto the subject of his involvement with social communities and tools. He had commented that he had to swim through 1400 emails that day (that is harsh). Mark has recently joined facebook but is conflicted by the desire to be on twitter. He is concerned about making the committment to the platform and adding yet another baby to feed.

That got me thinking about my own involvement with these communities and I commented that, without really knowing, I did not twitter or facebook from Tuesday to Sunday last week. I was simply swamped and if I had the moments, I didn't have the mental energy to contribute to the cause. It struck me that my unplanned approach to social networks has been guilt free, and that we should not consider these committments in the same cateory of emails and phone calls where people are specifically reaching out to you. I likened it to a constantly flowing stream, where we can dip in and take some out when we have a moment, or add some into the stream when we have something to say. But, honestly, the stream keeps flowing wether we are engaged or not, and if we are not engaged for a little while, for whatever reason, then that's ok.

So, if you are one of the ten people that read this blog, and you miss this post, be assured that it is ok with me. Consider this a guilt-free exemption.

Now if you will excuse me, I need to go twitter about this new blog post.