All You Have To Do Is Listen

My prediction: Ebooks are here to stay and will be an accepted and even assumed part of publishing forever. I find it fascinating that for several years, devices and technology have been improving, and the quantity of ebook content increasing, yet we are still surprised when wide scale adoption actually begins. Which it has.

I am not ashamed to admit, even though I am thoroughly embedded in the book publishing world, that I am already tired of the endless analysis and statistics on ebooks. I just don't understand why everyone is so surprised that tomorrow is now and regular people are buying ebook devices and ebooks. We are heading up the adoption curve. Embrace it.

I promise, I won't get conciliatory and console you that, no matter what, print books are here to say. Of course they are. I won't tell you that some content lends itself better to print, and other content lends itself better to ebooks. Of course it does.

What struck me was this blog post in the New York Times. I started reading it and began to think that maybe I wasn't being analytical enough about the impact of ebooks. Do I really need to know about focal and peripheral attention? Perhaps I am doing myself a disservice by not reading up on ebook consumption in a more scientific way. How can I be in the publishing industry and not know about peripheral attention??

But then again, I am a guy who relates to tangible things. It struck me that my own experiences are probably the best barometer I can read on the adoption of ebooks. I started off reading on my Palm Pilot years ago. It was ok, but eventually abandoned. Back to print books. More recently, I started reading on my iphone. That was ok too in a 'convenient on a delayed airplane' sort of way. But I can't use my iphone for everything - books, email, phone, gps, moveies and expect the battery to last all day. The experience wasn't really there for me either.

Then I bought my Kindle in March 2009, and haven't put it down since. And I bought one for my wife Grace, because she couldn't put my Kindle down either (potential marital friction averted). We have since bought hundreds of dollars worth of ebooks - exponentially more than we would have bought in print form. You can read about our Kindle experience in this blog post (I promise, no stats). For further proof that adoption is now, read Fran Toolan's blog post The Day It All Changed. It has some stats, but I guarantee you it is the passion that is most telling.

It has struck me, then , that to appreciate the immediacy and viability of ebooks, all you really need to do is listen to readers - listen to what they are saying and how they are acting. They (we) are talking to us.

Brings Tears to My Eyes

I am admittedly a geek. Seeing a new version of our software come to life very nearly brings tears to my eyes (not really, but you get the point). We have hit many key milestones during this long journey of completely re-engineering our Title Management software from a Windows client server app to a web based application. And this is one of them. Although we have had our web based Title Management in use for several years for specific constituents, and have installed Title Management Version 7.0 on the web exclusively to new clients coming aboard, Version 7.1 represents the first real opportunity for our existing clients to begin the migration to the new environment.

This is true for two key reasons. One, all of the core functionality pre-existing in Title Management desktop now exists in Title Management Web. In version 7.1 we completed the re-engineering of the advanced Add New Title wizard, Title Relationships, Citations, in particular. Secondly, we have completed the necessary conversion programs to upgrade existing clients with years of data - in particular in the Production Scheduling.

I will be unveiling Title Management Version 7.1 this week at our Firebrand Community Conference - nothing like a 'galvanizing event' to bring the team together. This version has been very stable and I will be proud to show it off. Some final additions made it in last week which really make V7.1 shine including:
- Re-designed Title Summary placing related functions under tabs - this window was getting a bit 'busy' with all of the new functions
- Jacket Image previews in the new re-designed Title Summary section
- File Upload to the new file repository structure for better content management especially for our hosted clients
- Improved field sorting on the Task window - already a powerful window

I really felt like I was being handed candy by our development team as they made the final push to bring these key items into the version.

Here are a few shots of the new windows:
Title Summary with Jacket Image preview,added fields and new Title Relationships tabs which include the new Onix Title and Supply Chain relationships:



The Marketing content tabs including Comments/Copy, Citations/Reviews, Categories and File Locations:



The new Upload File dialog window, allowing local files to be uploaded to the new File Repository, including the new Virtual Directory file structure


What more can I say? Someone pass me a hanky.