This morning I spent some time with the Firebrand team reviewing our new configuration for our Marketing Plan/Campaign/and Marketing Projects plug-in for Title Management Version 7.
I must say, this is pretty exciting stuff for us. The Version 7 is essentially a highly configurable Project engine. Without any development, Susan Burke and Rob Sidor built out a robust set of Marketing Plug-ins. They include:
-Marketing Plan: Typically across a season, a collection of Campaigns adressing individual titles. Includes comments, files, costs rolled up from campaigns and projects(budget, actuals and variance)
- Marketing Campaigns: Typically a campaign for a specific title or series. Campaigns will include many Projects
- Marketing Projects: Any type of marketing activity including Emails, Ads, Press Releases, Exhibit Materials, Galleys, Interviews and so.
- Exhibits - managing contacts, registration, advertising, budget, attendees, materials, titles.
We are also building out new Baseline reports to support this including Marketing Plan Production Status Report, and a detailed Marketing Campaign Report for a title to deliver to Publishers, Editors, Authors, Book Buyers and more.
The most exciting part about this is how well the 'engine', built by our development team, served our needs without go back to our development team. This is one of the payoffs that we cherish after a long, long road developing. The tip of the iceberg emerging from the ocean.
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