Well, I was away for the last two weeks in April having fun with my family, so I am behind on everything, including blogging. I am at the ECPA Executive Summit in Dallas and as always trying to absorb new knowledge from people smarter than me. I was fortunate to give a brief presentation about the ECPA Title Management Web program and best practices in Title Management from Acquision through launch, but unquestionably I have gained more than I have given.
There is one prevailing theme that keeps coming back at this conference, as well as at the Firebrand conference in April. Publishing, as both defense and offense against distraction,clutter and irrelevance in the consumer marketplace, should be about COLLABORATION, not strictly COMPETITION, amongst publishers. It takes enough critical mass in the marketplace, and resources to bring new delivery mechanisms online for published content.
Man, does this go against the grain of our American culture - we live to compete. But look at Safari Online, which is an online marketplace for technical books in digital format and is based on collaboration between several key competitors in that space, delivering content in the way that many consumers interested in that genre want it.
The Christian market is another area where collaboration is highly possible, and in fact is taking place through great organizations like the Evangelical Christian Publishers Association.
We are honored to be working with this association and delivering a collaborative program into this community.
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